Based in Chicago, Shulk Fit offers premium personal training to enthusiasts and advanced body builders. With an established local presence and growing clientele, Shulk Fit needed a revamped eCommerce web site that reflected high-quality service, converts leads more effectively, and site features that improves process efficiencies. In addition, a huge emphasis was made on mobile-friendly design and search engine optimization.
Zensei Digital restructured Shulk Fit’s information hierarchy through reorganization of content and fat-trimming. By creating a laser focused information flow, key selling points and decision-critical information is retained more effectively. With a black and white dominant color scheme, it gave the site a serious and modern feel. Coupled with a compelling video header and high-quality photography, it completes the high-end presentation.
All functionality requirements were integrated such as membership tracking, online store, and appointment booking.