Based in Chicago, Shulk Fit offers premium personal training to enthusiasts and advanced body builders. With an established local presence and growing clientele, Shulk Fit needed a revamped eCommerce web site that reflected high-quality service, converts leads more effectively, and site features that improves process efficiencies. In addition, a huge emphasis was made on mobile-friendly design and search engine optimization.
Zensei Digital increased Shulk Fit’s online sales by 450% two months after the launch with the following strategy:
- Restructured and reorganized content including store products and packages
- Refreshed old copy with a more engaging and concise message
- Designed a home page with a laser focused information flow highlighting key selling points, service information, testimonials, and social media
- Created a simplified and intuitive menu system
- Improved brand elements by simplifying logo colors and creating an alternative version for social media profiles.
- Used a 2-tone, black and white color scheme to give a serious and modern style
- Added a video header and professional photography to complete the high-end presentation
- Added features to improve client intake and management with a membership portal and booking appointment
- Enhanced mobile user experience by creating a responsive web site that changes form based on the screen size
- Followed SEO best practice to improve organic results on search engines