Based in Chicago, Shulk Fit offers premium personal training to enthusiasts and advanced body builders. With an established local presence and growing clientele, Shulk Fit needed a revamped eCommerce web site that reflected high-quality service, converts leads more effectively, and site features that improves process efficiencies. In addition, a huge emphasis was made on mobile-friendly design and search engine optimization.

Zensei Digital increased Shulk Fit’s online sales by 450% two months after the launch with the following strategy:

  • Restructured and reorganized content including store products and packages
  • Refreshed old copy with a more engaging and concise message
  • Designed a home page with a laser focused information flow highlighting key selling points, service information, testimonials, and social media
  • Created a simplified and intuitive menu system
  • Improved brand elements by simplifying logo colors and creating an alternative version for social media profiles.
  • Used a 2-tone, black and white color scheme to give a serious and modern style
  • Added a video header and professional photography to complete the high-end presentation
  • Added features to improve client intake and management with a membership portal and booking appointment
  • Enhanced mobile user experience by creating a responsive web site that changes form based on the screen size
  • Followed SEO best practice to improve organic results on search engines
shulkfit mac zenseidigital
Programs Shop
Fitness Member Management
Appointment Booking Feature